Priyanka Chopra Is Pantene Ambassador

The ranks of Pantene spokesmodels, er global ambassadors, continues to swell. Actress, Film Producer and Philanthropist Priyanka Chopra, who will be the face of Pantene’s new campaign celebrating the brand’s biggest shampoo breakthrough in 30 years: Pantene Pro-V’s new shampoo formulas are said to go beyond washing “to fuel hair from within.” 
 

“We are proud of our newest campaign, which highlights our biggest innovation in decades and thrilled to have Priyanka represent it,” says Jodi Allen, VP-hair care North America at P&G. “Her strength and confidence embody what the Brand stands for and we believe she will continue to inspire women around the world to embrace their strength and wear their confidence proudly.”

Pantene continues to celebrate strong women who are pushing the boundaries and owning it.

“I’m excited to come on board as the new global ambassador for Pantene. A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful,” said Chopra. “I believe in celebrating the inherent strength that every woman possesses, which made the decision to align with Pantene an easy one. We both believe that strong is beautiful and that every woman deserves glorious moments to pursue her dreams and to shine!”
 

Chopra will appear in the brand’s marketing campaign, including TV and digital advertising, public relations and social media. She will appear in a Pantene ensemble TV spot that will debut on December 26, 2016 in the US as well as her own television ad campaign, which will begin airing in January 2017.
 

Want more info? Visit www.Pantene.com. To see upcoming exclusive content of Priyanka Chopra, follow Pantene on Instagram at https://www.instagram.com/pantene/and Twitter at http://twitter.com/Pantene, become a fan on Facebook at http://www.facebook.com/PanteneNA and subscribe on YouTube www.youtube.com/Pantene.